A woman with dark hair and earrings smiling, wearing a leopard print blouse and high-waisted jeans, standing against a plain background.

A woman with black hair and sunglasses wearing a black and white sports jacket and pants, sitting on the edge of a bathtub with a plain white wall in the background.

The “it girl” makeup artist.

Whether you’re wanting to turn heads or simply feel like the best version of yourself, for yourself.

A woman with black hair and hoop earrings sitting on a couch, wearing a leopard-print blouse and light-colored pants.

Expert cosmetologist

Hi! I’m so happy you're here. Trained by some of the best in my hometown of Naples, Florida.. I know a thing or two about an eye-catching bridal look. Through my extensive education of becoming a Master Cosmetologist and Certified Makeup Artist, I combine my expertise with my commitment to a memorable service. If I’m not in the bridal suite, or glamming on-set, you will find me trying all the best restaurants and coffee spots in Atlanta.

A woman with vintage hairstyle wearing a black tracksuit with white stripes, sitting against a plain white background.

More about me (personally)

• I’m always on the hunt for new restaurants & coffee shops around Atlanta! My current obsession is the banana bread latte from Necessary Purveyor.

• When I’m not glamming brides or working on set, I’m either digging through local consignment shops or restocking at Sephora! Vintage designer & luxe makeup palettes… my love language.

• Cat mom to my tuxedo Fig (yes, he runs the house and my life).

• Forever rewatching Gilmore Girls! If we’ve ever had a bridal preview together at my studio, I can almost bet it was playing in the background.

• Nothing makes me happier than quality time with the people I love. A simple dinner, long conversations, and lots of laughing is just chef's kiss.

I founded By Riley Jaye with a clear vision: to elevate makeup and skincare into an experience of self-care and confidence. I believe that looking and feeling beautiful is an essential part of feeling your best, and every client deserves to feel fully supported from the first inquiry to the final touch-up. Every detail is thoughtfully considered, allowing you to relax and enjoy the moment with complete confidence.

Occasionally, I am accompanied by another artist who I have carefully selected not only for their technical skill, but also for their professionalism, warmth, and ability to foster a calm, joyful atmosphere during your preparation. Together, we are committed to creating an experience that is as seamless and luxurious as it is beautiful.

WORK WITH RILEY